Want create site? Find Free WordPress Themes and plugins.

 Child Healthcare Startup Pays Homage to Mothers


If the previous works developed for Baby Care – the Brazilian child healthcare startup which places earrings on babies and mentors their mothers, and created by the Nurse and entrepreneur Carolina Tufolo –, the idea and concepts were always aimed towards the little ones and their progenitors, highlighting the company’s value proposal, now, for this special 2022 Mother’s Day, the digital agency Babaorum Publicidade, affiliated to Sincronia Filmes, has come up with a different conception. “This time”, explains producer Janaina Zambotti, “we have decided to pay homage to the so-called mothers-to-be, to show that, before being mothers per se and really give birth to life, carrying a child in the womb, with all the expectation and intimacy that comes along with it, can be a miracle as big as the blessing of being a mother.”    

As explained by Janaina, and as the work emphasizes, this is an advertising piece dedicated to them. “Now”, says the producer, “we don’t have children or babies in the picture, only a future young mother with texts that tell about this connection which is formed between mothers and daughters since the conception, since the very start of the gestating cycle.” Directed by the photographer and advertising director Pavel Danilyuk (the same one of the previous films Trust, Protection and Care), still in the delicate and sensible tone which has been a characteristic of the Baby Care advertising, the project not only follows the communication tools for the Brazilian startup in relation to its target-audience, but it also repositions the company in terms of amplifying its services and business overall – in other words, besides being a company focused on babies and all the care Tufolo has by dealing with them, Baby Care also thinks about the mothers, who are as important as their little ones. 

Watch the result below.            

Did you find apk for android? You can find new Free Android Games and apps.