BABY CARE CHRISTMAS SPECIAL

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Film for the Child Health Care Startup Celebrates the Christmas Spirit

For such a festive and connected to good memories and/or playfulness date, and even for child dreams, as Christmas, it is our pleasure to announce the Christmas film for Baby Care, the Brazilian child health care startup created by the Nurse and entrepreneur Carolina Tufolo. Following the same line of thought as the previous ones, the work this time emphasizes the Christmas spirit – something that both Tufolo and the creative team at the agency Babaorum Publicidade, affiliated to Sincronia Filmes, were keen to highlight. “Now we did something different from the other Christmas film with which we began our partnership with Baby Care”, explains producer Janaina Zambotti. ” In that first work we sought the fun, the playfulness, showing a Santa Claus trying to adapt to what would eventually become a new reality because of all what happened with the COVID-19″, the pandemic that obliged everyone in the world to slow down in 2020. “The difference there was that the story we were telling was a bit more subtle, albeit funnier and joking along with this classic figure of this time of the year”, continues Janaina. “In this one we tried to highlight some points that we think are also part of Christmas: the union, the family, the solidarity spirit that surrounds us all.”  

With a cinema-like pace and still continuing the delicacy and softness that have been making the Baby Care advertising films so enchanting for its target audience and for mothers alike (without forgetting the little ones who are the protagonists), this end of the year ad comes also as a message from Carol herself to both her clients and partners everywhere. 

Watch the result below.

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