Category: Digital

YES, I’M A MONSTER!

Canon Unveils Probably the Best DSLR of the Last Times   By James Artaius   After being rolled out to pros at the Tokyo 2020 (2021) Olympics, the Canon EOS R3 is now available to professionals at large – and Canon’s latest mirrorless camera threatens to be the most capable all-round tool for working pros. While it’s(…) Leia mais

DIGITAL MARKETING: THE IMPORTANCE OF RESULTS

Traffic Manager is of Paramount Importance   By Vitor Hugo Ferreira   Have you ever heard of Traffic Manager? The profession is relatively new in the market, despite many that do the job, even though without the adequate professionalism. Data gathering and its appropriate management are part of what a traffic manager does. Essential figures(…) Leia mais

WHAT WE DO BEYOND WHAT WE DO

Some people come asking if Sincronia Filmes does third party jobs and services – like helping out YouTube channels, small businesses and entrepreneurs and videomakers. “this was a necessity that had become almost essential”, says producer Janaina Zambotti.”We do have a department on post production which is ready to serve this kind of job and/or(…) Leia mais

THE SOUL OF YOUR BUSINESS

Value Proposal is Essential for an Efficient Campaign   Imagine the following situation: a beautiful young actress from television suddenly invades your screen saying how wonderful that product she is advertising is. How much she uses it in her home, and how much that product has transformed her life and her family’s. Next she gives(…) Leia mais

SINCRONIA NOW ON BOX BRAZIL PLAY

Production Company Has Part of Its Catalogue On The On Demand Service   It is our pleasure to announce that the partnership between Sincronia Filmes and Box Brazil TV – independent content channel based in the state of Rio Grande do Sul and dedicated to screening exclusively Brazilian productions and which has already screened the music(…) Leia mais

PAVEL DANILYUK

Meet the Director of Advertising Films from Belarus Surfing between the photography created for advertising and stock footage provided for various works, the Russian Pavel Danilyuk – a director who makes his work available for agencies and production companies worldwide – is a natural from Belarus, a small country from Eastern Europe ingrown among Russia,(…) Leia mais

Meet Baby Care

As part of the first campaign elaborated for the child and motherly health care startup Baby Care – from Brazilian entrepreneur Carolina Tufolo –, the institutional film created by Sincronia’s internal advertising agency, Babaorum Publicidade, tries to summarize the philosophy and modus operandi of this company founded by Tufolo in 2012, and which has been doing such(…) Leia mais

José Luiz Sasso and the Sound of “Happy Old Year”

As part of the marketing material for our DVD of Happy Old Year, the film that was restored in 2K, it is with great pleasure that we present a special testimony of veteran José Luiz Sasso, responsible for the mixing and sound design of hundreds of Brazilian films (two, btw, for Sincronia), including and mainly(…) Leia mais

Roberto Gervitz: The Restoration of “Happy Old Year”

With a thirty-year plus career, writer and director Roberto Gervitz – born in New York City in 1957 – has alternated himself between the documentaries shot in the 1970s, which would show the political and working classes of Brazil at the time, and fiction films that would finally give him recognition by the end of the 1980s,(…) Leia mais

The Aesthetics of Subjectivity

By José Geraldo Couto The book Happy Old Year, by Marcelo Rubens Paiva, originally published in 1982 and an immediate best-seller, already used fictional narrative techniques to tell the very personal story of its author, having as its dramatic core the accident which left him quadriplegic at 20 years of age. So much so that(…) Leia mais