Category: Matérias

Poetry in the Streets

“Nobody imposes on what the streets say.” Someone passing by, and who pays a little bit more attention than usual, will certainly face this message glued in front of the Caixa Belas Artes movie theater, in São Paulo, next to one of the most lively avenues of the Latin America metropolis. The phrase is also(…) Leia mais

The Sound is a Redeemer!

It all began in the streets, “the most democratic place there is”, according to Elzo Henschell, a singer/composer from São Paulo who gained notoriety by starring in an institutional film for the Brazilian bank Itaú in 2015, when in that year there was another Rock in Rio festival in town. It was in the avenues(…) Leia mais

Game Luck

In co-production with agency Marketway, in São Paulo, Sincronia Filmes has helped to give birth to the advertising film for the Vodka Brasil perfume, from Paris Elysees – a French brand very popular in Brazil. The theme for the campaign was the 2018 World Cup, and the film follows the Branded Content segment of advertising,(…) Leia mais

Corporate with a Soul

After six months in production, the institutional film A Smile Connects Us, for the Labordental company – a representative of most of the dental sector in Brazil –, finally saw the light of its screening in a specially-created event to celebrate the company’s 40 years of performance. A mix of corporate video with fictional film(…) Leia mais

Rodrigo Bragança – Sound as the Protagonist

While our crew was working in the production of the corporate film for Labordental, we took the chance to sit and chat with Rodrigo Bragança, from Argila Produções Musicais. A company formed by him and Joaquim Vasconcellos – aka Quim –, who’ve known each other from childhood years all the way through the formation of(…) Leia mais

Interview with Janaina Zambotti

By Marcela Liz Graduated in Marketing and Advertising from Paulista University, Janaina Zambotti has walked a long way in her area until becoming the producer and executive producer responsible for some of the main operations of Sincronia Filmes – the production company which she has embraced together with its founder – the writer, director Emanuel(…) Leia mais

The Social Marathon

In order to bring to a perfect end the cycle of audiovisual works for the ABEME Hackathon – the programming marathon towards sex education of youngsters and adolescents –, it is with great joy that we present an institutional film produced especifically for the event. With all the material collected during the two days of(…) Leia mais

HACK FOR LIFE

It was with the hashtag #hackforlife that the ABEME Hackathon – the marathon on programming organized by entrepreneurs Marcela Liz and Douglas Santana, together with the São Paulo State Department and several other entities (like UNO) – developed itself and climaxed in an important weekend event (March 12th and 13th 2016), generating, according to its(…) Leia mais

Zabriskie Point

An independent artist in the best meaning of the word, the American Chris Zabriskie – born in 1982, in Olympia, Washington – started out in a rock noise duo called Struggleburger. Even though his attention was focused in the style celebrated by alternative acts, always working with other musicians on the same vibe (like Marc(…) Leia mais

AN EMOTIONAL CATHARSIS

After a successful first “Warm-Up” – which took place last January 2016 –, the ABEME Hackathon, a marathon on programming aimed at the creation of apps joining health care, technology and sex education towards youngsters and adolescents, has accomplished its second edition. “This time”, says producer/director Janaina Zambotti (pictured above, in green, with part of(…) Leia mais