Category: Publicidade

Game Luck

In co-production with agency Marketway, in São Paulo, Sincronia Filmes has helped to give birth to the advertising film for the Vodka Brasil perfume, from Paris Elysees – a French brand very popular in Brazil. The theme for the campaign was the 2018 World Cup, and the film follows the Branded Content segment of advertising,(…) Leia mais

Making Of Vodka Brasil

Check out the photos of the shooting for the Vodka Perfume commercial – an advertising film co-produced by Sincronia Filmes, with agency Marketway, and released simultaneously with the events of the 2018 World Cup.                            

A Lot of Imagination

It’s out the new film – the second of three – for the advertising campaign Where There Is, created by Babaorum Publicidade, the digital marketing and advertising agency affilliated to Sincronia Filmes, for Belugaria Custom Fashion, the startup which tries to bring a new concept in the clothing segment. While in the first film the(…) Leia mais

Branded Content: A Hyperconnected and Participative Culture

Just like the famous sentence which defined the brand Neston, from Nestlé, “there are a thousand ways to prepare Neston”, the so-called Branded Content also has a series of definitions which come from various sources since the concept was introduced a few years ago – but rigourosly it can be thought of as the fusion(…) Leia mais

Photographing Feelings: The Making of the Belugaria Campaign

To illustrate the work for the advertising campaign “Where There Is” – which promotes the custom fashion company Belugaria -, we did a making of featurette interviewing director Liliana Israele – a still photographer expert in fashion and who, for the very first time, has done a work of this nature – and showing some(…) Leia mais

Beyond Primary Colors

It is with the premise that there is much more than simply coloring T-shirts with different patterns that Belugaria Custom Fashion has encharged us to create a totally original digital campaign and aimed at “a sort of hypster, alternative public”, as defined by one the company’s creators, Woody Alan Geraldi. The task was in charge,(…) Leia mais