To record the making of the music video for the song Cigarra, by Elzo Henschell – the second one done by Sincronia for the Brazilian singer/songwriter who became known for his work done in the São Paulo streets – the crew went to the Iporanga beach, in the south side of the São Paulo state, in Brazil. Judging by its attendees, the Iporanga beach is indicated to groups of friends or family, but the paradise-like landscapes can also be appreciated even by those who are not much connected to Nature itself, or are not even locals indeed. “Such was our case”, explains producer Janaina Zambotti, who coordinated the entire process together with director Alexandre Rodrigues (with whom Sincronia also made the first video for Elzo, Som Salvador, the digital advertising film for the Vodka Brasil Perfume, and the not-yet screened documentary feature film The Social Technology).
To record this one in particular, the Sincronia team decided to shoot it all using the 8mm – a smartphone app which renders with fidelity the old home movies from the 1960s and 70s. “The end result was curious and different”, says Janaina. “During the editing, we kept thinking whether it would be interesting to put some music on or any other sound just to break the ice concerning the images and we ended up asking Elzo himself to voice over a bit telling his memories and perceptions about the whole work. I guess that, by doing this, we gave the piece a vintage kind of vibe, a memory vibe, if you will”, concludes Zambotti. Check out the result below: