Making Of Fenabrave

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Mixing up stock footage – especially useful during times of pandemic –, and exclusively captured material, the institutional film made by Sincronia now in June 2020 for the association representing the vehicle distribution sector in Brazil, known as Fenabrave, was directed by Alê Rodrigues, a free-lance director for the production company. Alê, who had previously worked with the folks of Sincronia in the feature film The Social Technology (2018), shot in South Africa, as well as co-directed the digital advertising commercial Vodka Brasil, has now helmed the video shot in one of the car lot associated to Fenabrave (in São Paulo) showing the care to be taken from now on and how companies of this area are up and ready to return serving its public. Check out below the making of the video and a little of what happened during the shooting.  

 

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