Companies Need to Stand Out in the Digital Universe
Each and every time companies of all kinds are realizing that the digital universe is not only the way (a no turning back way, btw), but also the main point by which their consumers and clients consume, interact and indicate their brands, products and services. The quantity of small, medium-sized and big businesses nowadays that do not have or do not use physical spaces for their operations have been growing exponentially.”You just need to see the enormity of Fin Tech companies all around”, says Milena Sardoz, who is in advertising and is also a media coordinator for our internal agency Babaorum Publicidade. Milena refers herself to the financial technologies – companies that have been popping up in the new businesses scenery as an alternative to the ones with a more traditional model. “The phenomenon”, she continues, started out with the digital banks, whose biggest example is Nubank, followed by others of similar areas and segments, like the cryptocurrency companies, the ones of financial managing, the ones that offer digital solutions so their consumer/client does not need to go to a physical space.”
“But it all comes with a price”, she alerts.”The danger that a company might eventually get lost in this ever-growing and full of fierce competitors is very big. The company owner/entrepreneur needs to have an action and strategic plan which is well-defined, otherwise he/she will only be a small sand grain in the digital desert, will only be just one more number in the almost infinite quantity of sites, e-commerce and internet templates”, completes Milena.”It is necessary that the entrepreneur understands the characteristics of values and moral precepts that run his/her business, make them stand out, and therefore his/her brand/business will fatally stand out.”
Watch the video below created by the folks at Sincronia and Babaorum on this topic and share it with your contacts.