Partnership with ETC Filmes

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The company responsible for the most complete partnership with the main distributors and production companies in Brazil, ETC Filmes makes its final decision in partnering with Sincronia Filmes in an agreement of production and distribution for the cinema and the home video markets of Sincronia coming works – including and mainly its feature film debut, The Social Technology. From the subtitling and translation processes, the creation of trailers and spots, cinema distribution via DCPs (Digital Cinema Package, the format that replaced the 35mm film) until the final enconding to any platform or media – DVD, Blu-Ray, VOD and broadcast –, ETC Filmes has now been for more than 10 years the sole responsible for distributing the content to the final consumer in a clear, fast way, with the best quality possible. “We’re very happy with the partnership”, says Janaina Zambotti, producer and executive producer at Sincronia, after a meeting with Fabriccio Annunciato, ETC marketing coordinator.      

The project seeks out to take to movie theatres – in a totally independent way, which places Sincronia not only as a film production company but also distributor of its own content – the film The Social Technology, a documentary which has received international support, from the United States, and also distribute it to the home video market. “That means”, continues Janaina, “that we’ll follow the traditional way of productions in general, be them independent or not: film festivals first, then movie theatre distribution and finally heading to Blu-Ray and DVD, besides taking the film to the VOD platforms, like Netflix et al”, says the producer.

Janaina with Fabriccio Annunciato.

“It was nice and important this meeting with Sincronia”, says Fabriccio. “We showed them how important the steps are and how to work well on each one of them, so you’re able to reach your audience the best way possible. For instance, we emphazied how much this Video on Demand market has been growing and the interest a company like Netflix is having towards Brazilian content, especially documentaries – a product they’ve been acquiring with great attention and enthusiasm.” “Besides”, completes Janaina, “it will be mandatory, from now on, the subtitling in Libras (Brazilian Sign Language) – for deaf people –, and every digital media will also bring the access to this type of resource – in our case when we release the film on Home Video.”

The partnership intends to also extend to the other productions and products already being discussed and/or cooking up at Sincronia Filmes. “We hope this is the beginning of a beautiful friendship”, smiles Janaina.

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