While our crew was working in the production of the corporate film for Labordental, we took the chance to sit and chat with Rodrigo Bragança, from Argila Produções Musicais. A company formed by him and Joaquim Vasconcellos – aka Quim –, who’ve known each other from childhood years all the way through the formation of independent bands (“Like Maskavo Roots, a reggae act, which Quim created together with other musicians from Brasília”), Argila has, in the words of one of its creators, “the concept of moulding sound and music. “It’s like as if we grabbed the sound, or music, with our hands, working on them, taking care of them, giving them our whole attention and care they desserve to get a perfect result, that’s why this metaphor with clay”, explains Rodrigo, a native of Belo Horizonte who gave this interview in a fall afternoon in São Paulo, in the studios located in the Perdizes region.
For the Labordental film – called A Smile Connects Us, which will be screened at the 40-year celebration of the company in June 2017 –, the idea was the same: “I took all the references Emanuel (Mendes, director and owner of Sincronia) gave me, and which btw were all movie references, from the music to the sound effects, and I worked on them according to my experiences – adding value to the sound to the point of transforming it into the protagonist. Sometimes the actor is not the protagonist; sometimes the sound is the protagonist, the “main actor” of a narrative.
Check out our chat with Rodrigo in the video below: