PAVEL DANILYUK

Meet the Director of Advertising Films from Belarus Surfing between the photography created for advertising and stock footage provided for various works, the Russian Pavel Danilyuk – a director who makes his work available for agencies and production companies worldwide – is a natural from Belarus, a small country from Eastern Europe ingrown among Russia,(…) Leia mais

BABY CARE – TRUST

Advertising Film Brings the First of the Three Pillars of Baby Care   First advertising film for the media and brand renovation of Baby Care – a company founded by the Brazilian nurse and entrepreneur Carolina Tufolo –, this initial work brings the first of the three pillars under which the digital advertising agency Babaorum Publicidade, afilliated(…) Leia mais

Baby Care Christmas Special

As part of the brand media plan elaborated, now in September/October 2020, for the Brazilian startup Baby Care, which places earrings in newborn female babies and provides personal advisement for mothers (see previous post), it is our pleasure to present the Christmas advertising film for the company created by Brazilian entrepreneur Carolina Tufolo. The film(…) Leia mais

Partnering with KR2

It is our pleasure to announce the partnership between Sincronia Filmes and KR2 Comunicação – the Press Release and Public Relations agency helmed by the couple Jéssi Kovatch, a journalist and press expert, and Jonathan Kovatch, responsible for the planning, strategy and the company’s new businesses operations. The partnership was materialised, at first, specifically for the(…) Leia mais

The Social Technology

ABEME, the association representing the Erotic and Sensual Market in Brazil, promotes its first ever Hackathon aimed at integrating technology at the service of sex education and the promotion of the culture of prevention in relation to STDs (Sexually Transmitted Diseases) and Aids, trying to reach youngsters and adolescents whose number of positive HIV cases(…) Leia mais

A Lot of Imagination

It’s out the new film – the second of three – for the advertising campaign Where There Is, created by Babaorum Publicidade, the digital marketing and advertising agency affilliated to Sincronia Filmes, for Belugaria Custom Fashion, the startup which tries to bring a new concept in the clothing segment. While in the first film the(…) Leia mais

Branded Content: A Hyperconnected and Participative Culture

Just like the famous sentence which defined the brand Neston, from Nestlé, “there are a thousand ways to prepare Neston”, the so-called Branded Content also has a series of definitions which come from various sources since the concept was introduced a few years ago – but rigourosly it can be thought of as the fusion(…) Leia mais

Photographing Feelings: The Making of the Belugaria Campaign

To illustrate the work for the advertising campaign “Where There Is” – which promotes the custom fashion company Belugaria -, we did a making of featurette interviewing director Liliana Israele – a still photographer expert in fashion and who, for the very first time, has done a work of this nature – and showing some(…) Leia mais

Beyond Primary Colors

It is with the premise that there is much more than simply coloring T-shirts with different patterns that Belugaria Custom Fashion has encharged us to create a totally original digital campaign and aimed at “a sort of hypster, alternative public”, as defined by one the company’s creators, Woody Alan Geraldi. The task was in charge,(…) Leia mais

Why We Love Design

Thanks to Antonio Rodrigues Jr. – an illustrator, graphic designer, a font lover and who has provided us the template for the first teaser poster of It’s Almost True –, we can get an idea of what the good folks around here have been preparing for the film’s release. It’s an art made by him(…) Leia mais