DIGITAL MARKETING: THE IMPORTANCE OF RESULTS

Traffic Manager is of Paramount Importance   By Vitor Hugo Ferreira   Have you ever heard of Traffic Manager? The profession is relatively new in the market, despite many that do the job, even though without the adequate professionalism. Data gathering and its appropriate management are part of what a traffic manager does. Essential figures(…) Leia mais

WHAT WE DO BEYOND WHAT WE DO

Some people come asking if Sincronia Filmes does third party jobs and services – like helping out YouTube channels, small businesses and entrepreneurs and videomakers. “this was a necessity that had become almost essential”, says producer Janaina Zambotti.”We do have a department on post production which is ready to serve this kind of job and/or(…) Leia mais

TEN YEARS OF SINCRONIA FILMES

Emanuel Mendes and Janaina Zambotti Talk Candidly   As part of the 10-year anniversary of Sincronia Filmes – celebrated this August 2021 –, the company director and founder, Emanuel Mendes, and producer and executive producer Janaina Zambotti, tell the stories and experiences in the production company in this decade of life. In the short documentary directed by(…) Leia mais

A DECADE OF STORIES

Get to Know the Trajectory of Sincronia Filmes   By Milena Sardoz Emanuel Mendes and Francisco Costabile are sitting on the not so comfortable chairs of a near-corner bakery on alameda Ministro Rocha de Azevedo, between avenida Paulista and alameda Santos, in São Paulo, Brazil, that summer afternoon of 2010. They both talk very seriously(…) Leia mais

THE SOUL OF YOUR BUSINESS

Value Proposal is Essential for an Efficient Campaign   Imagine the following situation: a beautiful young actress from television suddenly invades your screen saying how wonderful that product she is advertising is. How much she uses it in her home, and how much that product has transformed her life and her family’s. Next she gives(…) Leia mais

Meet Baby Care

As part of the first campaign elaborated for the child and motherly health care startup Baby Care – from Brazilian entrepreneur Carolina Tufolo –, the institutional film created by Sincronia’s internal advertising agency, Babaorum Publicidade, tries to summarize the philosophy and modus operandi of this company founded by Tufolo in 2012, and which has been doing such(…) Leia mais

Baby Care Christmas Special

As part of the brand media plan elaborated, now in September/October 2020, for the Brazilian startup Baby Care, which places earrings in newborn female babies and provides personal advisement for mothers (see previous post), it is our pleasure to present the Christmas advertising film for the company created by Brazilian entrepreneur Carolina Tufolo. The film(…) Leia mais

The Brand Media Plan for Baby Care

In October 2020, the Brazilian nurse and small entrepreneur Carolina Tufolo decided to invest heavily in the side project she founded some years ago. Officially, since 2012, when Baby Care – a startup company from the infant and health care area, and which has specialized itself in the placement of the first earrings on newborn(…) Leia mais

The Female Rise

Women’s tear-jerkers. Sugarcoated romantic comedies with ready-made formulas and happy endings to please the female audience. The fair sex. A woman’s place is in the kitchen. Women drivers make a dangerous traffic. This and other preconceptions that have peopled the imaginary of societies for decades – usually shared by men in general – are slowly(…) Leia mais

The Social Marathon

In order to bring to a perfect end the cycle of audiovisual works for the ABEME Hackathon – the programming marathon towards sex education of youngsters and adolescents –, it is with great joy that we present an institutional film produced especifically for the event. With all the material collected during the two days of(…) Leia mais