Meet Baby Care

As part of the first campaign elaborated for the child and motherly health care startup Baby Care – from Brazilian entrepreneur Carolina Tufolo –, the institutional film created by Sincronia’s internal advertising agency, Babaorum Publicidade, tries to summarize the philosophy and modus operandi of this company founded by Tufolo in 2012, and which has been doing such(…) Leia mais

Baby Care Christmas Special

As part of the brand media plan elaborated, now in September/October 2020, for the Brazilian startup Baby Care, which places earrings in newborn female babies and provides personal advisement for mothers (see previous post), it is our pleasure to present the Christmas advertising film for the company created by Brazilian entrepreneur Carolina Tufolo. The film(…) Leia mais

The Brand Media Plan for Baby Care

In October 2020, the Brazilian nurse and small entrepreneur Carolina Tufolo decided to invest heavily in the side project she founded some years ago. Officially, since 2012, when Baby Care – a startup company from the infant and health care area, and which has specialized itself in the placement of the first earrings on newborn(…) Leia mais

The Female Rise

Women’s tear-jerkers. Sugarcoated romantic comedies with ready-made formulas and happy endings to please the female audience. The fair sex. A woman’s place is in the kitchen. Women drivers make a dangerous traffic. This and other preconceptions that have peopled the imaginary of societies for decades – usually shared by men in general – are slowly(…) Leia mais

The Social Marathon

In order to bring to a perfect end the cycle of audiovisual works for the ABEME Hackathon – the programming marathon towards sex education of youngsters and adolescents –, it is with great joy that we present an institutional film produced especifically for the event. With all the material collected during the two days of(…) Leia mais

HACK FOR LIFE

It was with the hashtag #hackforlife that the ABEME Hackathon – the marathon on programming organized by entrepreneurs Marcela Liz and Douglas Santana, together with the São Paulo State Department and several other entities (like UNO) – developed itself and climaxed in an important weekend event (March 12th and 13th 2016), generating, according to its(…) Leia mais

Zabriskie Point

An independent artist in the best meaning of the word, the American Chris Zabriskie – born in 1982, in Olympia, Washington – started out in a rock noise duo called Struggleburger. Even though his attention was focused in the style celebrated by alternative acts, always working with other musicians on the same vibe (like Marc(…) Leia mais

AN EMOTIONAL CATHARSIS

After a successful first “Warm-Up” – which took place last January 2016 –, the ABEME Hackathon, a marathon on programming aimed at the creation of apps joining health care, technology and sex education towards youngsters and adolescents, has accomplished its second edition. “This time”, says producer/director Janaina Zambotti (pictured above, in green, with part of(…) Leia mais

Being Big is to Embrace a Big Cause

“And everything went all right on this first Warm-Up for the ABEME Hackathon”, excites producer and director Janaina Zambotti – sent by Sincronia to cover this important initiative involving many sectors of the health care area, the São Paulo municipal government, and a never-before-seen (and for many an unusual) meeting with the Erotic and Sensual(…) Leia mais

Partnership with the Cwist Group

In an agreement signed in the last days (last november 2015), Sincronia Filmes partners with the Cwist Group – the seniour entrepreneur group created by former businessman Wilson Nigri to provide mentorship and advising to small businesses and medium-sized companies. “It was a long dating”, jokes Debby Forman, Nigri’s wife, and one of the heads(…) Leia mais