Meet Baby Care

As part of the first campaign elaborated for the child and motherly health care startup Baby Care – from Brazilian entrepreneur Carolina Tufolo –, the institutional film created by Sincronia’s internal advertising agency, Babaorum Publicidade, tries to summarize the philosophy and modus operandi of this company founded by Tufolo in 2012, and which has been doing such(…) Leia mais

Baby Care Christmas Special

As part of the brand media plan elaborated, now in September/October 2020, for the Brazilian startup Baby Care, which places earrings in newborn female babies and provides personal advisement for mothers (see previous post), it is our pleasure to present the Christmas advertising film for the company created by Brazilian entrepreneur Carolina Tufolo. The film(…) Leia mais

The Brand Media Plan for Baby Care

In October 2020, the Brazilian nurse and small entrepreneur Carolina Tufolo decided to invest heavily in the side project she founded some years ago. Officially, since 2012, when Baby Care – a startup company from the infant and health care area, and which has specialized itself in the placement of the first earrings on newborn(…) Leia mais

Interview with Jake Meier

By Marcela Liz Thanks to Google Ads – the service from Earth’s biggest search engine which congregates companies with their clients – that the Sincronia Filmes team got to know and found the work of product designer Jackson Goestemeier, aka Jake Meier, especially after he established partnerships that differ themselves for the informality, high quality(…) Leia mais

The Female Rise

Women’s tear-jerkers. Sugarcoated romantic comedies with ready-made formulas and happy endings to please the female audience. The fair sex. A woman’s place is in the kitchen. Women drivers make a dangerous traffic. This and other preconceptions that have peopled the imaginary of societies for decades – usually shared by men in general – are slowly(…) Leia mais

Mamma Africa

“Do you know what a Hackathon is?” was the first question everybody heard when they wanted to know what was the documentary feature film The Social Technology about – especially after the film had been officially contemplated to start production, with an international support from the United States. “That was the question both me and(…) Leia mais

Film Poster as Art

It’s no recent event that the cinema poster has been widely regarded as a form of art in itself – an indelible and flawless tool in order to help (and sometimes destroy) the career of a movie. But posters in general must be conceived, in all their form, with the concept and ideas of the(…) Leia mais

How to Think A Movie Poster

There were months and months of hard work until finally a solution came up which could have the whole idea for the project: “an idea of transformation”, says Flávia Marinho, from Datadot, a design and animation studio based in São Paulo that was responsible for the conception and creation of the cinema poster of The(…) Leia mais

Design for Sincronia

Everybody knows that design is something serious – especially brands which are concerned about offering products and/or services that are different, which emphasize their quality, aesthetics, beauty and above all minimalism. That’s one of the reasons we’ve decided to partner with Estúdio Nômada, a company born out of the entrepreneur spirit of Brazilian designer Jackson(…) Leia mais

Stock Change

Everybody knows that stock images websites – which serve both the photography industry as well as the audiovisual industry – create visual content for mass distribution. Stock photo agencies catalogue and license professional photographs and videos of people, places and things to bloggers and big businesses for a variety of marketing, advertising and artistic purposes, creating a vast content serving all sorts of(…) Leia mais