BABY CARE – PROTECTION

Second film for the media and brand renovation of Baby Care – the startup from Brazilian nurse and entrepreneur Carolina Tufolo which takes care of babies, applies earrings on newly-born girls, and mentors their mothers –, and now titled “Protection”, this work elaborated by digital advertising agency Babaorum Publicidade, affiliated to Sincronia Filmes, follows the very same(…) Leia mais

BABY CARE – TRUST

Advertising Film Brings the First of the Three Pillars of Baby Care   First advertising film for the media and brand renovation of Baby Care – a company founded by the Brazilian nurse and entrepreneur Carolina Tufolo –, this initial work brings the first of the three pillars under which the digital advertising agency Babaorum Publicidade, afilliated(…) Leia mais

It’s a Slap!

“In the beginning of this 2021 we’ve decided to whip the house into shape”, jokes producer Janaina Zambotti, “and slap things a little bit, reworking, remastering and restoring some of our older titles, including the films”, completes she, who joined forces with writer/director Emanuel Mendes, the founder of Sincronia Filmes, after Mendes’s other partner and(…) Leia mais

Baby Care Christmas Special

As part of the brand media plan elaborated, now in September/October 2020, for the Brazilian startup Baby Care, which places earrings in newborn female babies and provides personal advisement for mothers (see previous post), it is our pleasure to present the Christmas advertising film for the company created by Brazilian entrepreneur Carolina Tufolo. The film(…) Leia mais

The Brand Media Plan for Baby Care

In October 2020, the Brazilian nurse and small entrepreneur Carolina Tufolo decided to invest heavily in the side project she founded some years ago. Officially, since 2012, when Baby Care – a startup company from the infant and health care area, and which has specialized itself in the placement of the first earrings on newborn(…) Leia mais

Your Life Moves Us Forward

In a new collaboration with Fenabrave – the Brazilian National Association of Vehicles, the organ that represents the car lot sector throughout the country –, it is our pleasure to present the advertising film Your Life Moves Us Forward, part of a solidarity campaign elaborated by the entity in order to collect for charity, including food, personal hygiene(…) Leia mais

Game Luck

In co-production with agency Marketway, in São Paulo, Sincronia Filmes has helped to give birth to the advertising film for the Vodka Brasil perfume, from Paris Elysees – a French brand very popular in Brazil. The theme for the campaign was the 2018 World Cup, and the film follows the Branded Content segment of advertising,(…) Leia mais

Making Of Vodka Brasil

Check out the photos of the shooting for the Vodka Perfume commercial – an advertising film co-produced by Sincronia Filmes, with agency Marketway, and released simultaneously with the events of the 2018 World Cup.                            

The Social Technology

ABEME, the association representing the Erotic and Sensual Market in Brazil, promotes its first ever Hackathon aimed at integrating technology at the service of sex education and the promotion of the culture of prevention in relation to STDs (Sexually Transmitted Diseases) and Aids, trying to reach youngsters and adolescents whose number of positive HIV cases(…) Leia mais

Branded Content: A Hyperconnected and Participative Culture

Just like the famous sentence which defined the brand Neston, from Nestlé, “there are a thousand ways to prepare Neston”, the so-called Branded Content also has a series of definitions which come from various sources since the concept was introduced a few years ago – but rigourosly it can be thought of as the fusion(…) Leia mais