Third Work Concludes The Campaign for the Startup
This third installment for the media and brand renovation campaign for Baby Care – a health care and well-being startup founded by Brazilian nurse and entrepreneur Carolina Tufolo and which focuses on taking care of babies and their mothers, applying earrings on newly-born girls and on mentoring mothers –, comes with a different tone and style from the previous ones. “Now”, explains producer Janaina Zambotti, who worked together with the creative team at the digital advertising agency Babaorum Publicidade, affiliated to Sincronia Filmes, “not only we’ve concluded the mother-child narrative (the same characters from the previous two films), still working with the concept of storytelling and branded content, reinforcing the value proposal for Baby Care, but we’ve also opted for a more agitated, fun frequency – similar to the mood of the Christmas film we made for the company back in December 2020”. (see post Baby Care Christmas Special)
Directed by Pavel Danilyuk, also from the other ones, the concept of this third installment, Taking Care, is one of the three pillars under which Babaorum assembled the entire campaign for Baby Care, and shows mother and daughter doing the action of the title. “The (musical) soundtrack and the uncompromising fun of the narrative do not remove the relevance and the perception one has about Baby Care – of being an enterprise one hundred per cent compromised with its clients and also in having been able to offer the best experience in health care and well-being for them”, concludes the producer.
Watch the result below: