As part of the brand media plan elaborated, now in September/October 2020, for the Brazilian startup Baby Care, which places earrings in newborn female babies and provides personal advisement for mothers (see previous post), it is our pleasure to present the Christmas advertising film for the company created by Brazilian entrepreneur Carolina Tufolo. The film was created by the advertising agency Babaorum Publicidade, affiliated to Sincronia Filmes, and it already sums up the concept elaborated by the agency which emphasizes the value proposal for Baby Care.
“We thought of something fun, entertaining”, says producer Janaina Zambotti, who, together with the creative team at Babaorum, took care and supervised the creation of the ads – which will extend themselves to more films from the first semester of 2021 on. “Since most of us had to work remotely during this year of 2020, having to adapt and/or modify many routines in our lives, we’ve chosen for this Christmas special (which in fact works both as a message from Baby Care for its clients as well as a series of ideas and concepts about how the company will behave from now on, at least in media terms) this situation involving none other than Santa Claus”, continues the producer. The team conducted by director Alê Rodrigues assembled a funny and light narrative without forgetting, in the end, the message which the company want to pass and the image, always present, of babies – Baby Care’s flagship.
You can check out the enchanting result below: