THE TRANSFORMATION OF CINEMA

The New Options to Consume Films   Sometimes we hear the sentence, “cinema is changing” or “a lot of changes have been happening in the movies”. What is actually going on, many years from now, is that cinema  – and that includes the entire production chain, from the initial idea when one thinks of a(…) Leia mais

DEEP DIVE IN 2022

Our Meditation On 2021 and For 2022    The year that passed was certainly made of uncertain dive – for all of us and for all areas of work. Our only certainty: it was necessary to go ahead, continue, not ever discourage. We did not discourage. We did not give up. Because nothing in this(…) Leia mais

BABY CARE CHRISTMAS SPECIAL

Film for the Child Health Care Startup Celebrates the Christmas Spirit For such a festive and connected to good memories and/or playfulness date, and even for child dreams, as Christmas, it is our pleasure to announce the Christmas film for Baby Care, the Brazilian child health care startup created by the Nurse and entrepreneur Carolina(…) Leia mais

THE ESSENCE OF THINGS

Sincronia and Babaorum Close Deal with Grupo Essence “The dating has begun”, says Marcelo Franco, marketing director for Grupo Essence, which encloses other brands such as Tisserand, the aromatherapy in general, and the famous Bach Flowers. “Now let’s see if it evolves into an engagement and, in a near future, to a long-lasting marriage.” Franco(…) Leia mais

IT’S NOT ONLY ONE MORE NUMBER

Companies Need to Stand Out in the Digital Universe   Each and every time companies of all kinds are realizing that the digital universe is not only the way (a no turning back way, btw), but also the main point by which their consumers and clients consume, interact and indicate their brands, products and services.(…) Leia mais

WE’VE AMPLIFIED OUR CONTACTS

Sincronia Closes deal with De Pieri Comunicação   “We had been following De Pieri Comunicação for quite some time now”, says producer Janaina Zambotti, about the audio and vocal company which has been in the market for some years. “Now, we’ve closed a deal with them so they can officially be the providers of this(…) Leia mais

THE ADVENTURE OF IMAGINATION

Baby Care Releases Film on the Children Universe   The new advertising film for International Children’s Day for Baby Care – the startup on child health care created by Brazilian Nurse and entrepreneur Carolina Tufolo, and which applies earrings on female babies as well as mentoring their mothers – comes in the pace and frequency of the(…) Leia mais

STORYTELLING CHANGES YOUR BRAND

Flexibility and Adaptation are Words of Order   By Ryan Jordan   I know, I know. I promise I’m not casting judgement on you, I’m just stating a fact. Long before food ever hits your tongue, you make a decision to eat based on what you saw. The familiarity, the color, the cook, the accoutrements,(…) Leia mais

THE GRANOLA IS A SAINT!

A Media Plan and an Advertising Campaign Will Be Created It is our pleasure to announce that Santa Granola – a startup on healthy food aimed at the segment of grains in general – has signed an agreement with Sincronia Filmes and Babaorum Publicidade, the digital agency affiliated to the production company, for the creation of campaigns(…) Leia mais

YES, I’M A MONSTER!

Canon Unveils Probably the Best DSLR of the Last Times   By James Artaius   After being rolled out to pros at the Tokyo 2020 (2021) Olympics, the Canon EOS R3 is now available to professionals at large – and Canon’s latest mirrorless camera threatens to be the most capable all-round tool for working pros. While it’s(…) Leia mais