Meet Baby Care

As part of the first campaign elaborated for the child and motherly health care startup Baby Care – from Brazilian entrepreneur Carolina Tufolo –, the institutional film created by Sincronia’s internal advertising agency, Babaorum Publicidade, tries to summarize the philosophy and modus operandi of this company founded by Tufolo in 2012, and which has been doing such(…) Leia mais

It’s All Fake!

After many years of trouble – mainly because of copyright concerning its soundtrack –, it is with great pleasure that Sincronia Filmes presents and makes it available for the first time the original making of featurette of one of the production company’s first films ever, the medium-length It’s Almost True (2014), directed by Emanuel Mendes, owner and(…) Leia mais

It’s a Slap!

“In the beginning of this 2021 we’ve decided to whip the house into shape”, jokes producer Janaina Zambotti, “and slap things a little bit, reworking, remastering and restoring some of our older titles, including the films”, completes she, who joined forces with writer/director Emanuel Mendes, the founder of Sincronia Filmes, after Mendes’s other partner and(…) Leia mais

Happy New Year! (Really!)

And so we’ve reached 2021 – the year that seemed never to be, since the world would probably end in 2020. But here we are. Alive. Healthy. Working and eager to continue. This is a very special year for us as we will celebrate our 10th anniversary, trying to do our best possible in the possibilities(…) Leia mais

Baby Care Christmas Special

As part of the brand media plan elaborated, now in September/October 2020, for the Brazilian startup Baby Care, which places earrings in newborn female babies and provides personal advisement for mothers (see previous post), it is our pleasure to present the Christmas advertising film for the company created by Brazilian entrepreneur Carolina Tufolo. The film(…) Leia mais

The Brand Media Plan for Baby Care

In October 2020, the Brazilian nurse and small entrepreneur Carolina Tufolo decided to invest heavily in the side project she founded some years ago. Officially, since 2012, when Baby Care – a startup company from the infant and health care area, and which has specialized itself in the placement of the first earrings on newborn(…) Leia mais

Your Life Moves Us Forward

In a new collaboration with Fenabrave – the Brazilian National Association of Vehicles, the organ that represents the car lot sector throughout the country –, it is our pleasure to present the advertising film Your Life Moves Us Forward, part of a solidarity campaign elaborated by the entity in order to collect for charity, including food, personal hygiene(…) Leia mais

The Best of Me

“We used to joke around here that O Máximo (The Best of Me) was our quarantine work, as much as it was Elzo Henschell’s”, says producer Janaina Zambotti – who took care of all details concerning the production of this new music video for the Brazilian street singer/songwriter who has been gaining notoriety in the mainstream(…) Leia mais

Making Of Fenabrave

Mixing up stock footage – especially useful during times of pandemic –, and exclusively captured material, the institutional film made by Sincronia now in June 2020 for the association representing the vehicle distribution sector in Brazil, known as Fenabrave, was directed by Alê Rodrigues, a free-lance director for the production company. Alê, who had previously(…) Leia mais

Ready To Come Back!

It is our pleasure to announce the institutional film for Fenabrave – the Brazilian National Association of Vehicles, the organ that represents the car lot sector throughout the country. Made in order to show partners and clients that the area has taken all the necessary care when it comes to the COVID-19 pandemic and therefore(…) Leia mais